Program Overview

• Duration: 12 weeks
• Hours: Monday-Friday, 9am-4pm
• Final Outcome: Digital Marketing Portfolio with Live Campaigns

Module 1: Digital Marketing Foundations (3 weeks)

Week 1-3: Marketing Fundamentals

• Digital marketing principles
• Market research for Uganda
• Consumer behavior
• Brand development
• Marketing strategy development

Module 2: Content Marketing & SEO (3 weeks)

Week 4-6: Content Creation & Optimization

• Content strategy
• SEO fundamentals
• Keyword research
• Local SEO optimization
• Content creation tools
• WordPress development

Module 3: Social Media & Paid Advertising (3 weeks)

Week 7-9: Social Media Marketing

• Platform strategy (Facebook, Instagram, Twitter, LinkedIn)
• Social media management
• Paid advertising
• Campaign optimization
• Analytics and reporting
• Mobile Money integration for ads

Module 4: Advanced Digital Marketing (3 weeks)

Week 10-12: Integration & Analytics

• Email marketing
• Google Analytics
• Marketing automation
• Campaign measurement
• Final portfolio project

Practical Projects

1. Local business marketing strategy
2. SEO optimization for existing website
3. Social media campaign
4. Email marketing campaign
5. Complete digital marketing strategy

Career Support

• Digital marketing certification
• Portfolio development
• Agency partnerships
• Freelance preparation
• Client acquisition strategies